In 2021 and beyond, having a solid web presence has become a key aspect of successful business. Now more than ever users are looking for ways to connect with businesses online in efficient, easy, and simple ways. So, what is the best way to set your business up for success when it comes to an online presence?
You’ll need to create a website that caters to both your customers’ and your business’s needs. That means considering not only how the users will navigate and interact with your website but also how your business will benefit from the functionalities built into your site. It also means following industry best practices for optimal web performance, security, and functionality. Often the best way to achieve a successful site is by finding a local professional who can guide you through the process, bring a high level of skill and understanding to the job, and help you ensure all the important factors for web design are included.
Let’s dive into the factors at the heart of great web design and how you can find great web design in Houston through proven providers like IS&T.
Think of your favorite websites from businesses you support. What do you love most about it? The look and feel? How easy it is to navigate? The ways in which it connects you to the business? The same things you love in web design are the same things your potential clients and customers are likely looking for. But seeing a great website and knowing how to build one are two different things. That’s why it’s helpful to go into a web design project with a solid list of factors that facilitate great web design. With these factors in mind and the help of an experienced web developer, you’re sure to create something functional, eye-catching, and easy to use.
Important Factors In Designing An Online Presence
Some of the most important factors for web design today include, but are not limited to:
- Aesthetically pleasing design elements (colors, fonts, images, etc.) and consistent branding
- Responsive design for mobile devices
- E-commerce functionality
- Straightforward navigation and menu options
- Third-party integration
- Social media integration
- Quality web content features (news, press, blog, email communication, etc.)
- Supportive mobile applications
- Easy to manage and update without additional costs from the web developer
Local Web Design in Houston
Your business has countless web design providers to choose from. And in today’s market, remote web design firms are on the rise. When looking for a web design firm to handle your business’s website launch or redesign – why choose local? First and foremost, having a local web design firm in Houston ensures that your Houston-based business is catered to more personally than a remote firm. You can receive in-person consultations and support as well as additional IT services when offered such as network monitoring, managed services, and more – streamlining your approach to IT and creating a go-to contact for all things IT. In addition, web design firms in Houston have a better understanding of the needs and expectations of the local market.
IS&T – Web Design Experts in Houston
For over twenty years, IS&T has been assisting businesses throughout the greater Houston area and beyond build excellent websites that are as aesthetically pleasing and easy to use as they are game-changing. We believe that no two businesses are the same and, as a result, no two websites should be the same. That’s why we specialize in creating one-of-a-kind, completely customized websites backed by a user-friendly content management system (CMS) that allows our clients to update their website content quickly and easily. Because each of our clients receives a custom design, we can include all the factors listed above and more, tailoring the design and functionality to whatever specifics the client needs.
Contact us today and begin creating your website today with the talent and vision of IS&T’s design team.