For modern businesses, web presence, and as a result, website security, is more important now than ever. The COVID-19 pandemic has shifted the way people shop, connect with potential providers, and do business in general. Customers and clients are using the web more than ever before in order to limit physical contact and maximize convenience. As a result, businesses are having to optimize their web presence and website capabilities, including beefing up security to protect data from growing cybersecurity threats.
The impact of a cybersecurity breach is massive. In fact, many businesses – particularly small to medium sized businesses – cannot survive one. From costly down time to tarnished reputations with clients, the toll that a cybersecurity event can take on a business can be excruciating. That said, it’s essential to invest in quality website security to prevent and combat issues before they wreak havoc on your business.
Here, we’ll discuss the main factors that businesses should look at when investing in website security.
First and foremost, business must prioritize protecting customer information and data. Customers are depending on websites to connect, conduct transactions, and access services now more than ever. This means they are entrusting sensitive information to the businesses they work with. From financials to personal information like birthdates and addresses, it’s the duty of a business to create a safe and secure environment for their customers and clients by enacting solid website security against potential threats that aim to steal and exploit this information.
No matter how much you’ve invested in physical IT infrastructure for your business, it’s important to remember that by leaving your website open to cyber criminals you are not only taking a gamble on your online data but also on your physical hardware. By entering through weak website security, cyber criminals can install devastating viruses that can physically damage things like servers, computers, laptops, mobile devices, and more.
Protect Business Reputation
Being the victim of a cybersecurity breach does more than just endanger your data and your physical infrastructure. It also can potentially affect your business’s reputation to a devastating degree. A major website security issue can make existing customers and clients take their business elsewhere and can make potential future customers wary of doing business with you at all. By prioritizing website security you’re sending a message of trust, safety, and security to potential clients.
Protect Intellectual Property
Whether your website has proprietary applications and systems or is storing important intellectual property, weak website security puts your business at risk of losing these things that make your business unique. In the event you lose valued IP, you could both lose your edge against your competitors and have to cover the costs associated with repairing your systems and website.
Limit Downtime & Associated Losses
The costs associated with weak website security are not limited to the actual cost of remediating the issue. In actuality, the true devastation for many businesses who suffer cybersecurity breaches lies in the costs associated with business downtime. A website hack can lead to days of downtime, which results in lost productivity and lost sales. Time is money and if your business is down due to a cybersecurity event for too long it could mean the end for your business as you know it.
Provide Peace of Mind
All actual costs associated with cybersecurity breaches aside, you cannot put a price on peace of mind. As a business owner you work hard to do the best work you can and to grow your business every single day. Wouldn’t it be unfair and devastating to have all of your work compromised because of a preventable website security event? With strong website security you can have unparalleled peace of mind that your customers, employees, systems, applications, and data are safe and protected.
IS&T – Website Security Experts
At IS&T, we’re both IT experts and business owners ourselves. So we understand the reality of the threat cybersecurity more than anyone. That’s why we aim to help our clients ensure they don’t become victims by establishing strong website security, including next-generation software, promoting industry best practices, and IT expertise cultivated throughout more than twenty years of working in the field.
Contact us today to begin protecting your web presence and learn how better website security can mean better business for all.