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Properly Researching A Web Design Agency

February 9, 2022 | By: Scott Lard

Having a solid web presence is an absolute must for businesses of all kinds. Customers look to the web to gauge a business’s reputation, branding, services, approach to customer service, and more. Whether you need to revamp your existing website or are looking to launch a new website, finding a web design agency who can assist is a great first step.

As with any business investment, you will want to do your research to ensure you choose the right web design partner. Not only should your potential web design agency have all the abilities and experience that make them a great partner in web development, but you also may benefit from a firm that offers additional IT services. Here, we’ll go over some of the research steps you can take to make sure a web design agency is the right fit for your project.

Web Design Agency

Questions to Ask Potential Web Design Agencies

When meeting with potential web developers, you’ll want to go into each meeting armed with a solid list of questions that can help you determine if the agency is a good fit for your needs and expectations. By asking the following questions, you can get a better idea of the company’s approach to design and how they can assist in your project.

Experience Level?

Asking about a web design agency’s experience is important because it helps establish their skill level and commitment to the industry. Those who have been in the web design industry for many years not only have the experience necessary to produce great work but also have a proven track record of being able to shift within the ever-evolving industry of technology.

Approach to Web Design?

Every web designer and development firm will have their own approach to web design. Having a clear understanding of how your potential web design agency handles their projects, approaches their designs, and manages client satisfaction long-term can all help you determine if the agency is a good fit for your business or not. For example, choosing a firm that takes a customized approach to web design will likely provide a better result than working with an agency that uses cookie-cutter designs. In addition, you should ask questions about ongoing website content management to ensure there won’t be surprise costs in the future when you want changes to things like text, images, and colors. Having a website that features a CMS, or content management system, is helpful because it allows business owners and website admins to directly manage their site’s content without having to pay for additional hours from their web designer.

E-Commerce Functionality?

No matter what kind of business you have, e-commerce functionality is an important feature for every business website. Even if your business does not currently do any sort of online transaction, knowing that your web design agency can assist in setting up e-commerce down the road can be helpful in making a decision that’s right for you. Ask about important e-commerce features such as:

  • Online Payment Processing (PayPal, Swoosh ePay, iCheck Gateway, 2checkout, Authorize.net, Verisign, and more)
  • Shipping Integration
  • Coupon Code Functionality
  • Email Promotions
  • Inventory Management
Web Design Agency 2

Additional Technical Services?

Another important factor to consider when researching potential web design agencies is whether the company offers additional technical services such as IT support, managed services, network security, and the like. There are many benefits to partnering with a web design agency that can do more than just web design for your business. Having an all-in-one partner for IT can streamline IT management, help lower costs, and provide much needed support for businesses both large and small. Additional services to ask about when looking at potential web design agencies include:

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