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Getting Best Houston Web Design Firm To Build Your Business Web Site

May 23, 2022 | By: Scott Lard

No matter what business you might have or where in Houston you’re located, having a great website is a must in order to stay competitive and connect with customers and clients. Technology is a cornerstone of marketing and branding for modern businesses, meaning your business must prioritize a website that is not just beautiful to look at but also easy to use and implements the latest in web design, e-commerce, and tech integration. 

When looking to revamp or launch a website, where do you begin? Many companies and individuals offer web design in Houston, so how can you decide between all of the options available? Below are five important questions to ask potential web designers or companies that can help you determine the best for your needs.

Best Houston Custom Web Design

Knowing how your designer approaches web design is important. There are many web design and web development companies that offer cookie-cutter template designs that market themselves as low cost and effective. However, most business owners who choose this kind of design ultimately find themselves dealing with issues over time such as the inability to make changes, lack of scalability, and a higher cost of ownership over time due to updates and fixes needed. By working with a web designer whose expertise is custom design, you can ensure that your investment is in something unique, tailored to your business, and built to last no matter where your business takes you. 

2. Are Your Designs Responsive?

Today, web visitors are using the computer less and their mobile devices more to visit sites. This means that a web design that is not able to be easily viewed on tablets and cell phones is one that could lose money for your business. For today’s businesses, web designs must be responsive in order to be as successful as possible. 

Responsive designs work by automatically adjusting images, text, buttons, and other aspects of web design to the optimal size for viewing on whatever screen the web visitor is using. This means that your site will look and perform great no matter what size monitor or device the user accesses your website with. By choosing a Houston web designer who creates websites with a responsive design in mind, you eliminate the worry of some users not being able to view your website correctly.

Web Design Responsive

3. Do You Offer E-Commerce Solutions?

Whether your business currently sells products/services online or not, having a web designer who can offer e-commerce solutions can be very beneficial for your business. E-commerce tools help businesses maximize revenue no matter what industry they’re in. Everything from selling physical products to offering online memberships to collecting donations and beyond, having the ability to process payments on your site is a must. The best Houston web design companies should offer the necessary features and functions for a successful e-commerce website, including:

  • Online payment processing
  • Integration with top billing platforms
  • Online order management
  • Inventory management
  • Coupon and discount codes
  • Shipping integration

4. Are Your Web Designs Scalable?

When launching a new website or updating your existing website, it can be daunting to think about the future, but it’s important to believe in your company’s ability to succeed, so be sure to ask about scalability. The last thing you want is to experience some unexpected growth only to find that your website can’t accommodate the influx of traffic, clients, purchases, and more. Your website should be compatible with your current business size but have the ability to be scaled up or down when needed. This is where custom design can shine. No matter where your team is growth-wise, a custom website can be effective no matter what, whereas cookie-cutter sites are often limited. 

5. Do You Offer More Than Web Design?

When looking for a partner in web design, consider looking for a long-term business partner that can offer support in more areas than just web design. While some web designers may have additional services, others may not. Things to ask about in terms of additional services regarding the website itself are logo design, WordPress integration, social media marketing integration, SEO optimization, blog content, and more. Things to ask about in terms of supportive IT services include web hosting, cybersecurity, network management, managed services, and the like. 

FindingThe Best in Houston Web Design

When you finally decide on which web design company is the best for your project keep in mind to look at their portfolio to see the kind of work they have produced in the past as well choosing someone that is a full-service shop that can do the web design, web development, search engine optimization, and graphic design elements as well as building you a custom CMS if need be. You do not necessarily need to find a web design company that does it all but doing so makes for a better design as well as giving you the ability to customize that you will not find from someone that only designs websites.

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