We Understand Retail Energy Providers Website Design & Development

April 24, 2020 | By: Scott Lard

The energy market is a competitive, complex, and technically challenging industry. The same can be said for the development of Retail Energy Provider web solutions. Due to the many vendors associated with REP solutions, the legal requirements of the industry, the need for credit check and payment processing functionality, and other industry-specific features, creating a comprehensive and effective REP web solution is a unique challenge.

Before choosing a REP web solution provider, be sure that the designer has experience working on REP websites. When creating a REP frontend website, enrollment solution, or backend admin system, the designer should have more than an understanding of basic web design – they should have a measured level of success and experience in the REP industry.

Retail Energy Provider (REP) Web Design & Development

In order to create solutions that are effective, intuitive, and easy-to-use – all while being scalable and applicable to your specific business model – your web designer should have experience with the following key features of REP web solutions.

REP Website Design

When designing for REP sites, the designer should keep in mind REP marketing best practices in addition to important factors related to general web design such as responsiveness for mobile viewing and search engine optimization. Since the world of Retail Energy is constantly evolving, it’s also helpful for REP sites to have a custom content management system, or CMS, where business owners and brokers can manage their web content easily.

Online Enrollment

The key element of REP web design is creating a user-friendly online enrollment system. This requires the web designer to have a comprehensive understanding of the energy enrollment workflow and process, as well as the many vendor integrations and legal requirements of energy enrollment. Choose a web developer who can offer:

  • Energy Enrollment Workflow & Process Consulting
  • Residential & Commercial Applications
  • Energy Plan Customization & Control Functionality
  • Solar, Electricity, & Natural Gas Applications
  • Legal Document Management
  • ESID & Address Lookup
  • Wide Market Coverage
  • State, City, Zip Code, LDC, TDSP Control & Configuration
  • Integration with Top Billing Platforms (ESG, Excelergy, ECI, Hansen)
  • Credit Check (Equifax, Experian, Transunion) & Payment Systems Integration (Chase, Authorize.net, Wells Fargo, Swoosh ePay, Bank of America, TSYS, iCheck)
  • My Account Features

In addition, a “My Account” feature is essential for customers to manage their account directly. From online billing, to plan management and preferences, your REP web designer should have experience creating user-friendly “My Account” pages.

Broker & Campaign Functionality

For many Retail Energy Providers, having brokers and campaigns are key aspects of the business. It’s extremely beneficial for your REP website if your designer can set up individual portals for brokers or campaign managers to login to as well as the ability for them to have their own front-facing site. This streamlines the branding for your REP business while also giving brokers and campaigns their own identity and autonomy.

Integration of Necessary REP Tools

Due to the many different vendors who provide their own pieces and parts of the total Retail Energy Provider solution, integration is essential to creating a comprehensive REP website or enrollment system. A great web developer will have the experience necessary to manage and integrate a variety of REP tools, such as:

  • EISD & Address Lookup
  • Legal Document Management
  • Credit Check
  • Payment Processing with Integration of Top REP Billing Platforms
  • State, City, Zip Code, LDC, TDSP Control & Configuration
  • Energy Plan Customization & Control
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