For modern businesses, establishing a professional and engaging web presence is a must in order to succeed. Potential clients and customers rely on technology more than ever before, meaning businesses of all sizes and in all industries must prioritize a modern, responsive, user-friendly web design in order to compete.
That said, nothing is more important than partnering with a professional Houston web designer to ensure your business has a site complete with all of the features and functions expected across the industry today. As web experts for over 20 years, IS&T has put together a list of our top five tips for successful business web design.
Like your business, your website should be completely unique. Today’s web design market is flooded with low-cost, DIY, template-based web developers looking to capitalize on unsuspecting business owners who may not know all of their options. Although these designs may seem appealing at first glance and may cost less initially, most business owners will find that template-based designs or DIY websites do not stand the test of time as a business grows. Additionally, these seemingly low-cost designs tend to cost more over time, as additional features, new functions, and design updates often must be purchased in order to stay relevant and functional.
To ensure you are investing in a design that can take your business from today through the success of your long-term business goals, it’s important to begin with a custom approach. Look for Houston web designers who can create unique designs that are 100% tailored to your business model.
2. Prioritize Responsive Design
When is the last time you viewed a website on a device other than your computer? Most likely you, like most web users, utilize tablets and mobile devices to get online nearly every day. The increasing shift of online activity to mobile devices means businesses must prioritize investing in responsively designed websites. Responsive designs ensure that your website will look great on any size screen, from computers with extra-large monitors to the smallest mobile phone screen. They do so by automatically adjusting images, text, and other web content like forms or e-commerce tools to best fit the screen on which the site is being viewed. By choosing a Houston web designer who can create your website with a responsive design, you eliminate worry of some users not being able to view your website entirely.
3. Establish E-Commerce
No matter your business’s size or the industry in which you operate, implementing e-commerce tools can help maximize your business’s visibility and create another source of revenue. Even businesses who do not sell products may benefit from adding e-commerce features to their site, as they can be used to sell online services, enroll clients in memberships, collect donations, and more. For any business, e-commerce should be an important aspect of web design. Your website should have a clear display of products and intuitive shopping cart functionality. The best Houston web designers will be able to equip your website with all of the necessary features and functions for a successful e-commerce website, including:
- Online payment processing
- Integration with top billing platforms
- Inventory management
- Online order management
- Shipping integration
- Coupon and discount codes
4. Think Functionality and Scalability
Many businesses go into the process of updating or launching a new website with little thought to some of the most important aspects of any business investment – functionality and scalability. Your website should be functional for both your web visitors and your employees who manage it. Your site should provide web users a clear understanding of your brand and company purpose as well as intuitive features to help them connect with, purchase from, and share news about your business. In addition, your site should tie in with your current business model seamlessly (including necessary business functions like product management, shipping, accounting, and more) and offer your staff easy ways to manage and update things. Furthermore, your website should be scalable in order to shift and grow with your business. Cookie-cutter designs are unlikely to meet the varied needs of your unique business. That’s why a custom design with a CMS, or content management system, is the ideal solution for most businesses.
5. Look for a Partner in Technology
The landscape of web design is constantly changing. The same can be said for IT as it pertains to businesses in general. As time goes on, businesses must prioritize finding reliable, knowledgeable, and trustworthy partners in technology. When looking for a Houston web designer, look for development teams with years of experience who can help your business long term. It also may be helpful to connect with firms that offer additional IT services like web hosting, network security, and more. In doing so, you will ensure that your website always meets your needs and that your business always achieves its technology goals.
IS&T Can Help
For over 20 years, IS&T has been providing expert web design and full-service IT support to businesses across the Greater Houston area. Our approach to every client is personalized. We aim to provide custom, aesthetically pleasing, user-friendly, and most importantly, functional, websites to businesses both large and small. All of our websites are scalable and can be easily managed through our custom CMS. We know how a great web presence can transform a business, so we’re committed to ensuring the best possible web design experience for each and every client.
Contact us today to see how we can help your business succeed in website development.