We Are Experts At Building Retail Energy Websites & Enrollment Engines

October 29, 2020 | By: Scott Lard

For any modern business in any industry, evolution to online systems is a must. This is especially true for the retail energy industry, as an online presence gives potential customers a sense of professionalism and ease while also allowing the provider a quicker and easier way to manage brokers, plans, promotional campaigns, and customer profiles. Although for many retail energy web providers, the jump to creating their own website and online management system is daunting due to the unique technical challenges that the industry faces. For example, there are often multiple vendors associated with retail energy solutions, there are specific legal requirements for the industry, and there is a need for efficient credit check and payment processing functionality.

However, the comprehensive and complex challenge of creating your own retail energy website and backend system should not be a concern if providers partner with experienced web developers who have worked in the retail energy sector before. Here we’ll discuss the benefits of retail energy websites and management systems and how IS&T can provide next-level services for providers throughout Houston.

retail energy websites

When it comes to deciding whether or not to upgrade your existing systems or launch a new website for your retail energy business, it comes down to two things – features and functionality. For most providers, the benefits of upgrading and/or revamping their retail energy website and backend systems are worth the time, energy, and investment to do so. Some of the key benefits of advanced and up to date retail energy website design are as follows.

Upgraded Aesthetic Design

As with any website, having a developer who knows how to successfully capture branding, aesthetically pleasing design, and easy to follow visual flow is extremely important. When redoing your site or launching a new site, having a state of the art design can be one of the most impactful benefits to potential customers and brokers.

Streamlined Online Enrollment

It is understood that the key aspect of retail energy website design is creating an effective and efficient online enrollment system. By working with a web developer who has experience in this industry, you can ensure a much more streamlined flow for online enrollment with additional features that make things easy for both brokers and customers. These features include:

  • Energy Enrollment Workflow & Process Consulting
  • Residential & Commercial Applications
  • Energy Plan Customization & Control Functionality
  • Solar, Electricity, & Natural Gas Applications
  • Legal Document Management
  • ESID & Address Lookup
  • Wide Market Coverage
  • State, City, Zip Code, LDC, TDSP Control & Configuration
  • Integration with Top Billing Platforms (ESG, Excelergy, ECI, Hansen)
  • Credit Check (Equifax, Experian, Transunion) & Payment Systems Integration (Chase, Authorize.net, Wells Fargo, Swoosh ePay, Bank of America, TSYS, iCheck)
  • My Account Features
retail energy website systems 2

Ability to Offer Broker & Campaign Functionality

Another key aspect of an updated retail energy website backend system is the ability to give brokers and campaign managers their own login and front-facing microsite. This allows the branding of your retail energy business to stay consistent across all brokers and promotional campaigns while also giving campaign managers and brokers autonomy to manage their clients, information, and offers.

More Efficient Integration of Necessary Industry-Specific Tools

Those who work in retail energy know how many vendors are included in the process. By designing your own retail energy website, your backend system can have seamless integration with a variety of necessary tools within the industry, regardless of which vendor you use, including:

  • EISD & Address Lookup
  • Legal Document Management
  • Credit Check
  • Payment Processing with Integration of Top REP Billing Platforms
  • State, City, Zip Code, LDC, TDSP Control & Configuration
  • Energy Plan Customization & Control

IS&T Can Help

IS&T has been providing IT consulting services, managed services, and web design to businesses of all sizes throughout the Greater Houston area and beyond for over 20 years. One aspect of our web design team that we are most proud of is our experience in designing and creating custom retail energy websites and backend systems, including online enrollment solutions.
We are uniquely qualified to provide retail energy providers with custom systems, as we are knowledgeable and experienced with the specific requirements of the industry. We’ve build complete and partial solutions for some of the top retail energy companies and have cultivated strong relationships with top vendors in the retail energy sector. We aim to help each client navigate the complex world of retail energy website design with professionalism, functionality, and a cost lower than some may expect.
Contact us today to speak to a Retail Energy Provider web specialist and get your Retail Energy business to market quickly.

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