Now that business competition has transcended farther into the digital realm, it isn’t enough for businesses to merely have a digital presence. You also need to capitalize on opportunities to captivate real human audiences and potential customers through an optimized, highly functional, and interactive website. The question remains, what does an attractive website look like?
Attractive websites aren’t all about appearance—attractive in website talk, also means engaging and worth your visitors’ while. Exactly what makes an attractive website? Here are non-negotiable qualities that you should keep in mind during web application development:
- Mobile-ready – An attractive website cannot be merely attractive in one platform. It must likewise be mobile-ready and responsive, meaning it should display well on any kind of device that a visitor might use to access the website. Now that virtually everyone has a smart device, creating a mobile-friendly website is a must so that audiences can access your site whenever and wherever they need to.
- Fast load times – When a site is slow to load, visitors will not think twice to click away and move on to another site that can provide them what they need, and fast. This is why it is important to design a website that is prompt to load and free from heavy elements that slowdown performance.
- Search friendly – A well-optimized site attracts more organic traffic because they appear first on searches. This is why it is important to create a website that is SEO-savvy and has content that is relevant to your target audiences and your followers. Part of search optimization is enabling proper content management so you can be a source of fresh and original content, which search engines and consumers value.
There are many other elements that go into an attractive-looking site, including but not limited to progressive apps an easily navigable menu and site layout, as well as brand-specific features, among many others.