{"id":1715,"date":"2021-09-24T15:45:53","date_gmt":"2021-09-24T20:45:53","guid":{"rendered":"https:\/\/www.is-t.net\/blog\/?p=1715"},"modified":"2024-06-19T00:16:52","modified_gmt":"2024-06-19T05:16:52","slug":"design-ecommerce-website","status":"publish","type":"post","link":"https:\/\/www.is-t.net\/blog\/design-ecommerce-website\/","title":{"rendered":"The Ultimate Guide On How to Design an Ecommerce Website"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1715\" class=\"elementor elementor-1715\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ec88c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ec88c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e24894\" data-id=\"6e24894\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fec4bf9 elementor-widget elementor-widget-text-editor\" data-id=\"fec4bf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When launching or rebuilding a website, there are many factors to consider. Not the least of which is what type of website your business needs. Will your website be simply informative, or will it enable customers and clients to purchase goods and services online? It\u2019s essential to distinguish whether your site will be a standard website or if it will fall into the realm of e-commerce, because the functions, features, and behaviors of each are completely different. This means that the approach for each should be different as well \u2013 from the moment the site is being conceptualized to after the site is launched and the focus shifts to continued web maintenance and <a href=\"https:\/\/www.is-t.net\/managed-it-services-houston-tx\" data-uw-rm-brl=\"PR\" data-uw-original-href=\"https:\/\/www.is-t.net\/managed-it-services-houston-tx\">IT\u00a0service management<\/a>.<\/span><\/p><p>Let\u2019s discuss how <a href=\"https:\/\/www.is-t.net\/design\">e-commerce web design<\/a> and standard web design differs and what factors your business will need to consider when launching an e-commerce site.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d69d041 elementor-widget elementor-widget-image\" data-id=\"d69d041\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.is-t.net\/blog\/wp-content\/uploads\/2021\/09\/e-commerce-webdesign-houston.jpg\" class=\"attachment-large size-large wp-image-1697\" alt=\"E-Commerce Website\" srcset=\"https:\/\/www.is-t.net\/blog\/wp-content\/uploads\/2021\/09\/e-commerce-webdesign-houston.jpg 800w, https:\/\/www.is-t.net\/blog\/wp-content\/uploads\/2021\/09\/e-commerce-webdesign-houston-300x150.jpg 300w, https:\/\/www.is-t.net\/blog\/wp-content\/uploads\/2021\/09\/e-commerce-webdesign-houston-768x384.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aaca59 elementor-widget elementor-widget-heading\" data-id=\"4aaca59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.is-t.net\/blog\/design-ecommerce-website\/#Differences_Between_E-Commerce_Standard_Web_Design\" >Differences Between E-Commerce &amp; Standard Web Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.is-t.net\/blog\/design-ecommerce-website\/#Hosting\" >Hosting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.is-t.net\/blog\/design-ecommerce-website\/#Intuitive_Design\" >Intuitive Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.is-t.net\/blog\/design-ecommerce-website\/#Online_Payment_Processing\" >Online Payment Processing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.is-t.net\/blog\/design-ecommerce-website\/#Shipping_Third-Party_Integration\" >Shipping &amp; Third-Party Integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.is-t.net\/blog\/design-ecommerce-website\/#Product_Inventory_Management\" >Product Inventory Management<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"elementor-heading-title elementor-size-medium\"><span class=\"ez-toc-section\" id=\"Differences_Between_E-Commerce_Standard_Web_Design\"><\/span>Differences Between E-Commerce &amp; Standard Web Design<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a238e3 elementor-widget elementor-widget-text-editor\" data-id=\"0a238e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">With standard websites, the goal is primarily to advertise services, inform clients and customers about the company, and provide a way for users to connect and communicate with the business. On the other hand, e-commerce websites are created so customers can experience all of the benefits of standard websites while also being able to purchase items and services online. Examples of standard websites would be a local blog or news outlet. Examples of e-commerce sites would be a restaurant that features online ordering or an online store that offers products available for purchase and shipping.\u00a0\u00a0<\/span><\/p><p><span>Although both types of websites are essential for modern businesses, e-commerce sites must offer much more functionality and many more features. From payment processing to managing inventory, there are a variety of must-have features in e-commerce web design compared to standard web design. In addition, there are differences in how e-commerce websites function.<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1145ab elementor-widget elementor-widget-heading\" data-id=\"e1145ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\"><span class=\"ez-toc-section\" id=\"Hosting\"><\/span>Hosting<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86df67b elementor-widget elementor-widget-text-editor\" data-id=\"86df67b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One key difference between standard websites and e-commerce sites is how the sites are hosted. Often business owners who have a small, informative website opt to self-host using readily available <a href=\"https:\/\/www.is-t.net\/managed-it-services-houston-tx\/colo-data-center\">hosting solutions<\/a>. However, for e-commerce sites it\u2019s often best to have a full-service hosting option that can not only handle the website itself, but the traffic, performance, and integrations that come with online shopping.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c95e476 elementor-widget elementor-widget-heading\" data-id=\"c95e476\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\"><span class=\"ez-toc-section\" id=\"Intuitive_Design\"><\/span>Intuitive Design<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f812393 elementor-widget elementor-widget-text-editor\" data-id=\"f812393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span>When you visit an online store, did you know that often it is designed to guide you to specific pages, track your progress, suggest similar products, and increase your traffic to other webpages? These are just a few examples of the strategic web design techniques used by e-commerce sites to help generate more sales and improve the conversion of web visitors into customers. This means that when building your business\u2019s e-commerce website, your designer will need to prioritize tools such as smooth navigation, user-friendly interface, and helpful product features like reviews. In addition, it can be helpful to add features that track the metrics of your users to help guide your site\u2019s direction and performance in the future.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-180c8e5 elementor-widget elementor-widget-heading\" data-id=\"180c8e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Online_Payment_Processing\"><\/span>Online Payment Processing <div><span><\/span><\/div><span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a118221 elementor-widget elementor-widget-image\" data-id=\"a118221\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.is-t.net\/blog\/wp-content\/uploads\/2021\/09\/best-e-commerce-web-design.jpg\" class=\"attachment-large size-large wp-image-1696\" alt=\"Online Payment Processing\" srcset=\"https:\/\/www.is-t.net\/blog\/wp-content\/uploads\/2021\/09\/best-e-commerce-web-design.jpg 800w, https:\/\/www.is-t.net\/blog\/wp-content\/uploads\/2021\/09\/best-e-commerce-web-design-300x150.jpg 300w, https:\/\/www.is-t.net\/blog\/wp-content\/uploads\/2021\/09\/best-e-commerce-web-design-768x384.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2a45ac elementor-widget elementor-widget-text-editor\" data-id=\"b2a45ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There is no successful e-commerce site without <a href=\"https:\/\/www.is-t.net\/design\/accept-online-payments\">online payment processing<\/a>. Having a solid and reputable payment gateway is key to giving customers a streamlined experience that is as easy-to-use as it is protected against data breaches and cybercrime. Because most standard websites do not have a need for payment processing, this makes creating an e-commerce site particularly unique in terms of design and integration of third-party services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b84ec7b elementor-widget elementor-widget-heading\" data-id=\"b84ec7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Shipping_Third-Party_Integration\"><\/span>Shipping &amp; Third-Party Integration<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9246c4d elementor-widget elementor-widget-text-editor\" data-id=\"9246c4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alongside payment processing, there are several other essential third-party applications that are typically necessary for a successful <a href=\"https:\/\/www.is-t.net\/design\/web-development-in-houston\">e-commerce web development<\/a>. If you\u2019re selling physical goods via mail, you\u2019ll need a reliable shipping software that works with the designated shippers you\u2019re working with. In addition, you\u2019ll need to ensure that any software you currently use to manage your business is compatible with your new website.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de9b3de elementor-widget elementor-widget-heading\" data-id=\"de9b3de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\"><span class=\"ez-toc-section\" id=\"Product_Inventory_Management\"><\/span>Product Inventory Management<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ce0f40 elementor-widget elementor-widget-text-editor\" data-id=\"4ce0f40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An aspect of launching an e-commerce site that can be overlooked if not handled by an experienced designer is product management. From the photos and descriptions of the products to the reviews left by customers who\u2019ve purchased the items, to ensuring there is enough product in stock to fulfill a specific order, effective product management can truly make or break your e-commerce site. Without these important features, customers would have a sub-par online shopping experience and your business\u2019s reputation could be negatively impacted.<\/p><p>To get the best possible e-commerce website, it\u2019s ideal to work with an experienced web design firm that has experience in creating full-service e-commerce designs and a dedicated \u00a0web design team \u00a0that\u2019s has spent a substantial amount of time becoming well-versed in the unique needs of e-commerce clients. They should be able to create unique, one-of-a-kind e-commerce designs that bridge the gap between visual interest and effective functionality. From the ground up our e-commerce sites are designed with performance and function in mind to optimize the user experience. We also offer superior <a href=\"https:\/\/www.is-t.net\/managed-it-services-houston-tx\/helpdesk-services\">computer help desk support<\/a> to help your business generate more services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When launching or rebuilding a website, there are many factors to consider. Not the least of which is what type of website your business needs. Will your website be simply informative, or will it enable customers and clients to purchase goods and services online? It\u2019s essential to distinguish whether your site will be a standard [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":1697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[2],"tags":[],"class_list":["post-1715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ecommerce Website Design - Everything You Need to Know - IS&amp;T Blog<\/title>\n<meta name=\"description\" content=\"There&#039;s no better time than now to get your own eCommerce website and sell products online. We&#039;ve compiled a list of helpful website tips to get you started!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.is-t.net\/blog\/design-ecommerce-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecommerce Website Design - Everything You Need to Know - IS&amp;T Blog\" \/>\n<meta property=\"og:description\" content=\"There&#039;s no better time than now to get your own eCommerce website and sell products online. 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