{"id":1376,"date":"2021-06-10T12:00:22","date_gmt":"2021-06-10T17:00:22","guid":{"rendered":"https:\/\/www.is-t.net\/blog\/?p=1376"},"modified":"2024-06-19T01:54:25","modified_gmt":"2024-06-19T06:54:25","slug":"why-seo-and-web-design-are-essential-to-your-business","status":"publish","type":"post","link":"https:\/\/www.is-t.net\/blog\/why-seo-and-web-design-are-essential-to-your-business\/","title":{"rendered":"Why SEO And Web Design Are Essential To Your Business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1376\" class=\"elementor elementor-1376\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b98f132 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b98f132\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6111f63\" data-id=\"6111f63\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eff1106 elementor-widget elementor-widget-text-editor\" data-id=\"eff1106\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As businesses adapt to the new way of doing things in 2021, establishing an online presence has become more important than ever before. Potential clients and customers are expecting more online features, seamless integration, and perhaps most important \u2013 easy accessibility when searching for businesses online. If your business cannot be found easily via Google, consider yourself a step behind the competition. Understanding how Google and other search engines find your website and tailoring your website accordingly is key to ranking highly. This process is called <a href=\"https:\/\/www.is-t.net\/design\/search-engine-optimization-services-in-houston\">Search Engine Optimization<\/a>, or SEO.<\/p><p>Here, we\u2019ll discuss why understanding SEO is important and go over how to implement the right SEO solutions for your business\u2019s website to rank higher and gain more customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ce4185 elementor-widget elementor-widget-image\" data-id=\"4ce4185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.is-t.net\/blog\/wp-content\/uploads\/2021\/06\/SEOWebDesign1_IST.jpg\" class=\"attachment-large size-large wp-image-1379\" alt=\"SEO Web Design Google\" srcset=\"https:\/\/www.is-t.net\/blog\/wp-content\/uploads\/2021\/06\/SEOWebDesign1_IST.jpg 800w, https:\/\/www.is-t.net\/blog\/wp-content\/uploads\/2021\/06\/SEOWebDesign1_IST-300x150.jpg 300w, https:\/\/www.is-t.net\/blog\/wp-content\/uploads\/2021\/06\/SEOWebDesign1_IST-768x384.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a65b565 elementor-widget elementor-widget-heading\" data-id=\"a65b565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Ins and Outs of SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-183d16a elementor-widget elementor-widget-text-editor\" data-id=\"183d16a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How does SEO work? Search engine experts stay up to date on the latest ranking techniques and strategies, called analytics, that are used by search engines like Google to sort websites from \u201cmost applicable\u201d to \u201cleast applicable\u201d for the search term that\u2019s entered. Then SEO professionals provide their expertise to<a href=\"https:\/\/www.is-t.net\/design\"> web developers<\/a> to ensure that these analytics are prioritized when designing and developing websites. This process is called SEO (search engine optimization). Because SEO analytics are constantly changing and can be confusing for the everyday person to implement, it\u2019s essential to have a professional help with the process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cdec53 elementor-widget elementor-widget-image\" data-id=\"4cdec53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.is-t.net\/blog\/wp-content\/uploads\/2021\/06\/SEOWebDesign2_IST.jpg\" class=\"attachment-large size-large wp-image-1380\" alt=\"SEO Web Design Analytics\" srcset=\"https:\/\/www.is-t.net\/blog\/wp-content\/uploads\/2021\/06\/SEOWebDesign2_IST.jpg 800w, https:\/\/www.is-t.net\/blog\/wp-content\/uploads\/2021\/06\/SEOWebDesign2_IST-300x150.jpg 300w, https:\/\/www.is-t.net\/blog\/wp-content\/uploads\/2021\/06\/SEOWebDesign2_IST-768x384.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f338fe elementor-widget elementor-widget-heading\" data-id=\"4f338fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Important SEO Components for Websites <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-434d922 elementor-widget elementor-widget-text-editor\" data-id=\"434d922\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An SEO professional and experienced <a href=\"https:\/\/www.is-t.net\/managed-it-services-houston-tx\/custom-web-design-houston\">web designer<\/a> together can help guide business owners to the right functionalities and features for their websites. There are many factors to consider, but some of the most important include:<\/p><ul><li><strong>Metadata<\/strong> \u2013 Data used by search engines to determine the purpose of each page on a website<\/li><li><strong>Canonical Tags<\/strong> \u2013 Help search engines find the right page and distinguish between pages that might be similar to one another<\/li><li><strong>Pagination<\/strong> \u2013 Helps divide content into more digestable pieces<\/li><li><strong>SEO-Friendly Coding<\/strong> \u2013 Source code (used to create the design and function of the website) that is optimized for search engines<\/li><\/ul><p>To best support these factors while also allowing for easy website content management for you, a great choice is a website with an intuitive<a href=\"https:\/\/www.is-t.net\/design\/custom-cms-development\"> content management system, or CMS<\/a>. These websites feature an easy software that business owners or website managers can login to and manage their website\u2019s content. Content typically includes photos, text, icons, buttons, menus, links, colors, and more. With an easy-to-use CMS, you can easily update your website\u2019s information without needed to contact your web designer. Not only does this feature help save money and is more convenient for users, but it also ensures that the important SEO factors listed above are not altered incorrectly by the user and are optimized for the best possible performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e43200 elementor-widget elementor-widget-heading\" data-id=\"0e43200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IS&amp;T \u2013 SEO &amp; Web Design Experts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9380c1b elementor-widget elementor-widget-text-editor\" data-id=\"9380c1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For over 20 years, the web developers and SEO experts at IS&amp;T have been helping businesses large and small create functional, high-ranking, and easy-to-use websites. Decades of experience has allowed us to truly understand the importance of SEO friendly web design. That\u2019s why it\u2019s a cornerstone of our approach to web design. At IS&amp;T, we create customized content management systems for each client to ensure that their websites are easy to manage while also prioritizing SEO. Our SEO web design experts make sure that the latest in Google analytics are considered when developing or updating a site.<\/p><p><a href=\"https:\/\/www.is-t.net\/contact-us\">Contact us<\/a> today to see how our SEO experts can take your website to the next level. \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>As businesses adapt to the new way of doing things in 2021, establishing an online presence has become more important than ever before. Potential clients and customers are expecting more online features, seamless integration, and perhaps most important \u2013 easy accessibility when searching for businesses online. If your business cannot be found easily via Google, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":1379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-1376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO And Web Design Keep Your Business A Step Ahead Of Competition<\/title>\n<meta name=\"description\" content=\"Tailoring your website design with the experts at IS&amp;T will be pivotal to your business&#039; web presence, and success for the future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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