{"id":1134,"date":"2021-02-10T14:33:42","date_gmt":"2021-02-10T19:33:42","guid":{"rendered":"https:\/\/www.is-t.net\/blog\/?p=1134"},"modified":"2024-06-19T05:14:24","modified_gmt":"2024-06-19T10:14:24","slug":"responsive-web-design","status":"publish","type":"post","link":"https:\/\/www.is-t.net\/blog\/responsive-web-design\/","title":{"rendered":"Why Does Responsive Web Design Matter?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1134\" class=\"elementor elementor-1134\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c850bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c850bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c01d408\" data-id=\"c01d408\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ac7c1a elementor-widget elementor-widget-text-editor\" data-id=\"8ac7c1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Web users are utilizing their mobile devices more than ever to access their favorite websites. For businesses, the need to shift to a mobile-friendly experience into 2021 and beyond is essential, not only because of this increase of mobile traffic, but also because of Google analytics updates.<\/p>\n<p>For many businesses, the answer to this growing trend is <a href=\"https:\/\/www.is-t.net\/design\">responsive web design<\/a>. Here we\u2019ll discuss responsive web design, how it affects Google search rankings, and how your business can upgrade.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd664c3 elementor-widget elementor-widget-image\" data-id=\"cd664c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.is-t.net\/blog\/wp-content\/uploads\/2021\/02\/ResponsiveWebDesign2_IST.jpg\" class=\"attachment-large size-large wp-image-1136\" alt=\"Responsive Web Design\" srcset=\"https:\/\/www.is-t.net\/blog\/wp-content\/uploads\/2021\/02\/ResponsiveWebDesign2_IST.jpg 800w, https:\/\/www.is-t.net\/blog\/wp-content\/uploads\/2021\/02\/ResponsiveWebDesign2_IST-300x150.jpg 300w, https:\/\/www.is-t.net\/blog\/wp-content\/uploads\/2021\/02\/ResponsiveWebDesign2_IST-768x384.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a9a5c4 elementor-widget elementor-widget-heading\" data-id=\"6a9a5c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Responsive Web Design? \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2b28c8 elementor-widget elementor-widget-text-editor\" data-id=\"a2b28c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Responsive web design is an approach to <a href=\"https:\/\/www.is-t.net\/design\">web development<\/a> that allows for a single website URL\u2019s contents to shift as needed to be viewed optimally on any device. With a responsive website design, it doesn\u2019t matter whether a user is viewing the site on a mobile phone or a large-sized desktop monitor \u2013 the images, contents, text, menus, and links for the website will automatically adjust to the optimal size needed for viewing. This is done with flexible grids and layouts that shift as needed.<\/p>\n<p>Responsive design eliminates the need for businesses to have both a desktop version of a site and a mobile version of a site and makes it easier for mobile web users to have an excellent experience no matter what new device they use.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1ae027 elementor-widget elementor-widget-heading\" data-id=\"f1ae027\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Does Responsive Web Design Matter? \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0a261e elementor-widget elementor-widget-text-editor\" data-id=\"a0a261e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For the average business owner it may seem completely fine to have a mobile and desktop version of a website, or to forgo having a mobile version at all. However, as time goes on, mobile web traffic continues to increase. These numbers have been exacerbated even more with the COVID-19 pandemic, which has made customers utilize mobile ordering and mobile applications whenever possible in order to ensure a touchless experience with local businesses. This means that throughout 2021, businesses can expect to see even more mobile visitors to their website. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7d0f37 elementor-widget elementor-widget-image\" data-id=\"c7d0f37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.is-t.net\/blog\/wp-content\/uploads\/2021\/02\/ResponsiveWebDesign1_IST.jpg\" class=\"attachment-large size-large wp-image-1137\" alt=\"Responsive Web Design Goodle Mobile First Indexing\" srcset=\"https:\/\/www.is-t.net\/blog\/wp-content\/uploads\/2021\/02\/ResponsiveWebDesign1_IST.jpg 800w, https:\/\/www.is-t.net\/blog\/wp-content\/uploads\/2021\/02\/ResponsiveWebDesign1_IST-300x150.jpg 300w, https:\/\/www.is-t.net\/blog\/wp-content\/uploads\/2021\/02\/ResponsiveWebDesign1_IST-768x384.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8960b9b elementor-widget elementor-widget-heading\" data-id=\"8960b9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google Mobile-First Indexing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f5acaa elementor-widget elementor-widget-text-editor\" data-id=\"7f5acaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mobile web traffic is not going anywhere, and Google\u2019s latest shift in how it plans to organize search results is just another example of that. For several years, Google has been working on mobile-first indexing, which means that the search engine will predominantly utilize the mobile version of a site for indexing and ranking search results. Previously, when users entered a search term into Google, the search engine would utilize the desktop version of a website to determine how relevant its content is to the search term. And, as we know, high relevancy translates into high search rankings.<\/p><p>By March 2021, Google expects to have all websites shifted from desktop-first to mobile-first indexing. This means that if your business\u2019s website does not have a mobile-friendly version you can expect to see a dramatic decrease in your site\u2019s rankings on Google. For organizations with responsive websites, this shift will not affect your business, as your site is already primed for mobile view. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Web users are utilizing their mobile devices more than ever to access their favorite websites. For businesses, the need to shift to a mobile-friendly experience into 2021 and beyond is essential, not only because of this increase of mobile traffic, but also because of Google analytics updates. For many businesses, the answer to this growing [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-1134","post","type-post","status-publish","format-standard","hentry","category-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Does Responsive Web Design Matter For Google Mobile First Indexing?<\/title>\n<meta name=\"description\" content=\"A responsive web design is important so your site will look great on all devices including mobile phones and tablets. Its also important for ranking in Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.is-t.net\/blog\/responsive-web-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does Responsive Web Design Matter For Google Mobile First Indexing?\" \/>\n<meta property=\"og:description\" content=\"A responsive web design is important so your site will look great on all devices including mobile phones and tablets. Its also important for ranking in Google.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.is-t.net\/blog\/responsive-web-design\/\" \/>\n<meta property=\"og:site_name\" content=\"IS&amp;T Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-10T19:33:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-19T10:14:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.is-t.net\/blog\/wp-content\/uploads\/2021\/02\/ResponsiveWebDesign2_IST.jpg\" \/>\n<meta name=\"author\" content=\"Scott Lard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott Lard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.is-t.net\\\/blog\\\/responsive-web-design\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.is-t.net\\\/blog\\\/responsive-web-design\\\/\"},\"author\":{\"name\":\"Scott Lard\",\"@id\":\"https:\\\/\\\/www.is-t.net\\\/blog\\\/#\\\/schema\\\/person\\\/01b75441ccfa116bc0ca0750c112b0fa\"},\"headline\":\"Why Does Responsive Web Design Matter?\",\"datePublished\":\"2021-02-10T19:33:42+00:00\",\"dateModified\":\"2024-06-19T10:14:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.is-t.net\\\/blog\\\/responsive-web-design\\\/\"},\"wordCount\":479,\"publisher\":{\"@id\":\"https:\\\/\\\/www.is-t.net\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.is-t.net\\\/blog\\\/responsive-web-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.is-t.net\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/ResponsiveWebDesign2_IST.jpg\",\"articleSection\":[\"Web Design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.is-t.net\\\/blog\\\/responsive-web-design\\\/\",\"url\":\"https:\\\/\\\/www.is-t.net\\\/blog\\\/responsive-web-design\\\/\",\"name\":\"Does Responsive Web Design Matter For Google Mobile First Indexing?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.is-t.net\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.is-t.net\\\/blog\\\/responsive-web-design\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.is-t.net\\\/blog\\\/responsive-web-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.is-t.net\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/ResponsiveWebDesign2_IST.jpg\",\"datePublished\":\"2021-02-10T19:33:42+00:00\",\"dateModified\":\"2024-06-19T10:14:24+00:00\",\"description\":\"A responsive web design is important so your site will look great on all devices including mobile phones and tablets. 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